Festivals | When in Busan

Haeundae Polar Bear Festival, the Thrill of Icy-Cold Midwinter

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For people with nerves of steel, enjoy a unique sports experience by jumping into the freezing ocean. The Haeundae Polar Bear Festival is here!

The festival includes various side events, along with performances by pop singers. Moreover, the fever pitch at the festival site will be enough to melt away the frigid cold in Haeundae during the middle of winter.
At the starting signal, everyone dives into the sea. Faces full of joy reveal the spirit of true polar bears that don’t care about the cold.

You did it! We applaud the courage and bravery of the participants who have battled and braved the winter sea

Overview

Address
47, Dalmaji-gil 62beon-gil, Haeundae-gu, Busan
Inquiry
+82-51-914-1325
Hours
2026. 01. 17. ~ 01. 18.
Service Fees
refer to the website
Traffic Information
Walk for 11 min from Exit 5 of Haeundae Station on Busan Metro Line 2
Get off Bus 139, 307 or 1003 at Haeundae Beach
Parking: Haeundae Beach Parking Lot
Major locations
Haeundae Polar Bear Festival