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Busan Named Best City Destination 2025 by Southeast Asia’s Leading Travel Media, TripZilla

  • Date2025.10.31
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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Tourism Organization (President Lee Jung-sil) announced that Busan has been chosen as the Best City Destination in the TripZilla Excellence Awards 2025, organized by TripZilla, one of Southeast Asia’s largest travel media outlets.

Established in Singapore in 2010, TripZilla is one of Southeast Asia’s largest online travel media platforms, reaching over 20 million users a month and followed by more than 2 million people on social media. Every year, it presents the TripZilla Excellence Awards, honoring top travel destinations and exceptional tourism services across the globe.

Marking its 11th year, this year’s awards named Busan the only Korean city to earn a spot in the Best City Destination category, once again proving its global appeal and strong reputation as a world-class travel destination.
TripZilla described Busan as “a city where the ocean meets the skyline, offering an energetic and inspiring travel experience,” adding that attractions like the Busan International Film Festival, Haeundae Beach, and Gamcheon Culture Village leave a lasting impression on visitors from around the world.

Lately, Busan has been drawing global attention as a dynamic destination that blends K-content, food, culture, and lifestyle. Its growing appeal has been recognized by several international travel awards.
In 2024, Trip.com named Busan one of the Top 100 Global Destinations, Fliggy (Alibaba’s travel platform) selected it as a favorite among young travelers, and TripAdvisor ranked it second in traveler satisfaction among other destinations in Northeast Asia.

TripZilla will spotlight Busan and other award-winning cities across its website, social media, and newsletters from the end of this year through early next year. The campaign is expected to raise Busan’s visibility and draw even more visitors from Southeast Asia.

Lee said, “Our continued efforts to segment the market and carry out marketing strategies tailored to Busan’s unique local character are now paying off,” adding, “We’ll keep enhancing Busan’s brand value as a global hub city by combining its distinctive local content with a global sensibility.”
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