For people with nerves of steel, enjoy a unique sports experience by jumping into the freezing ocean. The Haeundae Polar Bear Festival is here!

The festival includes various side events, along with performances by pop singers. Moreover, the fever pitch at the festival site will be enough to melt away the frigid cold in Haeundae during the middle of winter.
At the starting signal, everyone dives into the sea. Faces full of joy reveal the spirit of true polar bears that don’t care about the cold.

You did it! We applaud the courage and bravery of the participants who have battled and braved the winter sea