The Busan Fish Cake Festival 2015 is born again as the Busan Alleyway Festival. This festival is designed to rediscover a value of old memories, so it could be helpful for ongoing urban regeneration program, especially in and around four popular alleyways in old downtown. Visitors may feel like they travel back in time while roaming around. The festival offers a variety of programs such as Alleyway Theme Zone and Old Downtown Tour.