Itinerary | Recommended Tour

Shiny Busan, Rediscovered: A 3-day, 2-night journey as featured in

Photographed by Travel Writer Bae Dong-jin

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Did they recognize the multi-layered charm of Busan, a port city located approximately 400 kilometers from Seoul?

Magazine B, a brand-focused documentary magazine renowned for its in-depth exploration of brand values across various fields, has dedicated its 96th issue to Busan, South Korea's second major city brand. How does Busan appear through the lens of Magazine B, which has previously featured unique cities around the world such as Berlin, Bali, and Kyoto? Let's embark on a three day, two-night journey to discover Busan's hidden gems, as curated by Magazine B.

Recommended itineraries

1st day : AnotherMinés– Bonovista & Bota – GGTI BONGNAE – Sungilzip – Good ol’days Hotel
2nd day : Halmae Gukbap – Deep Sleep Coffee – Camelandoasis – Movement Lab Busan – Archivépke Home – Village de Ananti
3rd day : Morub – Gibson | Goeun Museum of Photography – Samjin Amook – Baekhwa Yanggopchang – Busan Station

1st day

Another Minés
Bonovista & Bota
GGTI BONGNAE
Sungilzip
Good ol’days Hotel

Another Minés

On the first day of your trip, make your way to the trendy Jeonpo Café Street in Seomyeon and visit Another Minés, which opened in August 2022, as your first stop. This café offers four types of espresso and six types of drip coffee, featuring a variety of quality beans with distinctive flavors, sourced from their roasting factory in Yeonsan-dong. The spacious 130㎡ area includes twelve two-seater and five four-seater tables. Another Minés, known for hosting frequent coffee-related seminars and events, has become a popular destination for foreign tourists, particularly those with a penchant for sweets. Its signature dish is a fluffy, sweet, and tender soufflé pancake. The menu of drinks and desserts varies with the seasons, offering a delightful selection for you to choose your favorite.

2ndfloor,43-13,Seojeon-ro38beon-gil,Busanjin-gu,Busan
Opening Hours 12:30 - 21:30 every day
+82-51-806-2985

Bonovista & Bota

The next destination is a space that offers rest for your eyes and mind. Bonovista & Bota combines Bonovista, a shop specializing in imported vintage clothing that features essential items from various genres, with Bota, a styling and planting company. Bota is known for its interior styling and decoration using unique imported plants, including rare African species. The vintage items here, mainly collected from Japan by the two owners, are eye-catching. Your attention will initially be drawn to the distinctiveness of the vintage clothing, and then to the air purifying plants like Ionantha, Knife Acacia, and Abutilon Bella. This place stands out for its creative ideas and unique sense, even using sneakers as flower pots.

43-10, Jeonpo-daero 255beon-gil, Busanjin-gu, Busan
Opening Hours 12:00 - 19:00 every day

GGTI BONGNAE

Now you have arrived at GGTI BONGNAE, a culture complex brimming with attractions, located in the alley next to Busandaegyo Bridge in Yeongdo-gu. 'GGTI' means 'the end' in the Busan dialect, so 'GGTI BONGNAE' means the end of Bongnae-dong. GGTI BONGNAE is dedicated to enabling creators and artists to plan businesses, display and sell content, and share and spread cultural trends. Begin your exploration by enjoying coffee or wine at Rimrim on the first floor of the eight-story GGTI BONGNAE building, and browse through the lifestyle shop adorned with plants. Then, ascend to Bascule on the second floor. Here, in the select shop collaborating with various artists and brands, you’ll be captivated by a diverse array of branded clothing and goods. On the sixth floor, discover The Hyuil X Desker Workation Center, a collaboration with a furniture brand. Finally, on the eighth floor, enjoy craft beer from Wild Wave Brewing at the community pub, Sour Yeongdo.

46, Daegyo-ro 46beon-gil, Yeongdo-gu, Busan
+82-51-418-7666

Good ol’days Hotel

The ideal place to unwind on the first day of your trip is the Good ol’days Hotel, just a one-minute walk from Exit 1 of Jungang Station. ‘Good ol’days’ is short for ‘good old days.’ The hotel features a café on the 1st and 2nd floors, with rooms located on the 3rd to 5th floors. Each of the nine rooms showcases curated stationery, including Good ol’days goods and pencils, and is equipped a unique turntable, embodying the aesthetics of analog slowness. This aspect reflects the sincerity of the Good ol’days Hotel, which aspires to offer a meaningful journey that allows guests to value their time and create memorable experiences.

5, Jungang-daero 41beon-gil, Jung-gu, Busan
+82-507-1326-1798
Opening Hours 11:00 - 22:00 every day

2nd day

Halmae Gukbap
Deep Sleep Coffee
Camelandoasis
Movement Lab Busan
Archivépke Home
Village de Ananti

Deep Sleep Coffee

Deep Sleep Coffee, acclaimed as a hipster’s haven, is just a one-minute walk from Exit 10 of Suyeong Station. The café’s business philosophy centers on ‘balanced, consistent coffee that is like a good friend’. It boasts a high ceiling and a sense of openness, occasionally hosting exhibitions of paintings and photographs, as well as small film festivals. This makes it a multifaceted cultural space where visitors can enjoy art while sipping coffee. The first floor serves as a café area, while the second floor, previously a hostel, now accommodates the flower shop ‘Lyle’, the vintage and upcycle store ‘Oreore Sarara’, and the showroom for the magazine KINHAUS. The paradox in the name ‘Deep Sleep,’ for a space where coffee is consumed to awaken and energize, adds to its unique charm.

663, Suyeong-ro, Suyeong-gu, Busan
Opening Hours 11:00 - 21:00 every day
+82-507-1303-5045

Camelandoasis

Camelandoasis, a delightful design shop where music and illustration harmoniously coexist, is more than just an illustration studio. It expresses its support for culture and lifestyle through posters and engages a diverse community through various activities. This hideaway is perfect for those who cherish design art products and have a passion for coffee as strong as their love for music. In this innovative cultural space, an exhibition hall, an art shop, a café, and a music lounge come together. Notably, Newport, a café and showroom operated by Camelandoasis, was born for people who appreciate music and community. Why not savor a strong coffee here while immersing yourself in the jazz and soul tunes emanating from the speakers, turned up for your enjoyment?

22, Hwangnyeongsan-ro, Suyeong-gu, Busan
Opening Hours: Mon, Fri, Sat, and Sun 12:00-19:00 (Closed every Tuesday, Wednesday, and Thursday)
+82-70-4366-6789

Movement Lab Busan

On the day of your trip, head to Dalmajigogae Pass in Haeundae to explore Movement Lab Busan, a lifestyle curation shop known for its serious approach to exhibitions. Situated on the elevated Dalmaji Street, which offers a stunning ocean view, this lifestyle curation select shop showcases competitive brands to domestic and international markets through collaborative exhibitions. Begin your visit in the Searching Zone on the first floor, where you can explore various interior styles and refine your tastes. Then, proceed to the Kit Play Zone on the second floor, where you can experiment with different layouts for your space and try out various combinations of wall and floor finishes. Finally, you can have the opportunity to experience an array of furniture, each piece styled to inspire.

148, Dalmaji-gil 65beon-gil, Haeundae-gu, Busan
Opening Hours: Tue - Sun 11:30 - 19:00 (Closed every Monday)
+82-70-5217-2341

Archivépke Home

A must-visit spot on Dalmaji Street in Haeundae is Archivépke Home, a showroom housed in a two-story white house that embodies the typical ‘home’ feel. Archivépke, a sheepskin shoes, bags, and accessories brand created by Kolon, is known for its affordable prices, simple designs, and eye-catching features. This space, designed by interior designer and living goods stylist Son Myunghee, is characterized by a harmonious blend of Zen style and European aesthetics. At Archivépke Home, the brand's second showroom following its Seongsu-dong, Seoul location, you'll find joy in browsing and touching living items that reflect a variety of lifestyles.

106, Dalmaji-gil 117beonra-gil, Haeundae-gu, Busan
Opening Hours 11:00 - 20:00 every day
+82-51-746-3262

Village de Ananti

To conclude the second day's itinerary, consider a visit to Village de Ananti, an upscale extension of Ananti Hilton. The central building, part of the Village de Ananti in the OSIRIA Tourist Complex in Gijang, Busan, is a large-scale cultural complex known as ‘L.P. Crystal’. It houses ‘Eternal Journey,’ a lifestyle store selling Ananti’s signature products, a gallery, a bookstore specializing in art and pop-up books, various select shops, restaurants, and lounges, all spread out in a mall-like arrangement. The land spans approximately 160,000㎡, featuring 392 diverse guest rooms including manor houses, penthouses, and Ananti at Busan. The complex also offers a total floor area of around 20,000㎡, with 5 pools and 11 outdoor squares, providing a space where rest, recreation, and a variety of experiences are available amidst the open sea and lush forests.

267-7, Gijanghaean-ro, Gijang-eup, Gijang-gun, Busan
Open all year round
+82-51-662-7000

3rd day

Morub
Gibson | Goeun Museum of Photography
Samjin Amook
Baekhwa Yanggopchang
Busan Station

Morub

Morub, opened in 2017, is a small, quaint store nestled in a serene neighborhood near the train tracks of old Haeundae Station. They specialize in a dense, Japanese-style cube pound cake, reminiscent of an attic (貌楼, moru), and have made it a unique offering in the domestic dessert market. The store features around 10 types of seasonal pound cakes, all made with premium ingredients. These cakes are distinguished by their attic-like shape and bite-sized portions. Particularly popular are the matcha red bean paste, Haeundae, black sesame cream cheese, and whole chestnut pound cakes, noted for their use of locally sourced ingredients. The signature items include the Haeundae pound cake, known for its sweet and salty flavor, and the lemon pound cake, rich with refreshing lemon juice.

127, 1stfloor,WooilMansion,11,Udong1-ro38beon-gil,Haeundae-gu,Busan
Opening Hours: Wed - Sun 11:30 - 17:00 (Closed every Monday and Tuesday)
+82-507-1467-0337

Gibson | Goeun Museum of Photography

Ralph Gibson (born 1939), acclaimed as the ‘pioneer of surrealist photography’ and the ‘photographer of light’, is a prominent American photographer who continues the legacy of 20th century modern photography initiated by Robert Frank and William Klein. It was in October 2022 that the Goeun Cultural Foundation established the Gibson Museum of Photography. This institution was created to share Ralph Gibson's photography and philosophy, following the retrospective exhibition of his work at the Goeun Museum of Photography in 2014. The museum, spanning 400 square meters with one basement and two floors, showcases about 1,000 works from the artist's 65-year career.

10, Jungdong 1-ro 37beon-gil, Haeundae-gu, Busan
Opening Hours: Tue - Sun 10:00 - 18:00 (Nov - Feb) / 10:00 - 19:00 (Mar - Oct) (Closed every Monday)
+82-51-747-1939

Samjin Amook

The main branch of Samjin Amook in Yeongdo features a shop on the first floor, while the second floor houses the Samjin Fish Cake History Museum and Experience Hall. Since its opening on December 13, 2013, this branch has welcomed about 1,000,000 visitors annually. The history of Samjin Amook is displayed on an electronic screen at the counter, and in a separate area, charming miniatures recreate scenes of past fish cake production. Experience the evolution of fish cakes at Samjin Amook's main branch, where you can savor unique fish cakes infused with various ingredients, reflecting the latest culinary trends.

36, Taejong-ro 99beon-gil, Yeongdo-gu, Busan
Opening Hours 09:00 - 19:00 every day
+82-51-412-5468