Busan is far too vibrant to be defined only by its ocean views and night skyline. From old alleyways and hillside roads to small villages by the sea, beaches glowing beneath the sunset, and art-filled streets alive with creativity, the entire city unfolds like one emotional stage. Just as K-POP has become a global culture loved by fans around the world, Busan also draws travelers in with its own unique rhythm and atmosphere. And now, Busan is evolving into a new kind of emotional travel experience through its connection with K-POP. A travel project that combines Busan and K-POP — B-POP. This is a journey where you walk through the city with your favorite playlist playing, experiencing Busan’s scenery and emotions like a flowing rhythm. Like listening to an album from beginning to end, each destination naturally connects through its own distinct mood and vibe. The first theme introduces the “Local” course, where you can discover the most authentic side of Busan. Beginning from the hillside roads of Northern Busan, continuing to the sea and art villages of Western Busan, and ending in the cinematic alleyways of Yeongdo, this is a slow and immersive journey through the daily life and emotional landscape of Busan. ‧Emotional hillside roads and local alleyway vibes unique to Busan ‧Scenery and photo spots reminiscent of K-POP music videos ‧A sentimental journey where the sea, art, and sunsets come together ‧A travel route closest to the everyday lives of Busan locals

Busan is like a giant playlist in itself. If the 'Local' course introduced earlier was like the heavy, authentic music of an indie band, and the 'Romance' course was like a glamorous city pop or R&B track, the third theme, the 'Healing' course, resembles a warm acoustic ballad that comforts a weary heart. In our busy daily lives, there are moments when we want to plug in our earphones, block out the outside noise, and simply find our own tempo. This is much like how recent K-POP songs, beyond their flashy performances, are receiving immense love for carrying messages that comfort and heal the inner selves of listeners. The B-POP 'Healing' course is a journey that steps slightly away from the bustling city center to follow the warmth of forests, water, quiet traditions, and kind-hearted people. Starting from a tranquil reservoir, passing through mountains and a temple, and leading into everyday walking trails and friendly market alleys, you will soon experience the tight tension in your heart melting away as you walk this path. ‧ Natural landscapes with an acoustic K-POP vibe that slow down your heart's tempo ‧ Perfect visual and auditory relaxation where forests, mountains, and water harmonize ‧ The quiet, hidden charm of Busan that fills your inner self instead of offering mere glamour ‧ A time of comfort to lay down your emotional burdens and meet your true 'self'